Online shopping is terrible. AI is here to fix it

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Buying stuff online feels like work. Can new technology make it fun again?

On a recent Saturday, I set out to find my two daughters flower girl dresses for an upcoming wedding. I typed “flower girl dress” into Google, a rabbit hole opened, and I tumbled in, only to emerge three hours later with a dozen tabs and thousands of options to choose from.

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Buying stuff online feels like work. Can new technology make it fun again?

On a recent Saturday, I set out to find my two daughters flower girl dresses for an upcoming wedding. I typed “flower girl dress” into Google, a rabbit hole opened, and I tumbled in, only to emerge three hours later with a dozen tabs and thousands of options to choose from.Read Full Story 

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