Magic Spoon reinvented sugar cereal nostalgia. Now it’s taking aim at Rice Krispies treats

Published:

Magic Spoon, the high-protein, low-carb cereal phenomenon, is launching Magic Spoon Treats. Why the company is expanding now and why the bars will start as an online exclusive.

Four years ago, Magic Spoon skyrocketed to direct-to-consumer fame when it tapped into millennials’ nostalgia for their childhood sugary breakfast cereals with a product that met their health standards as adults. Flavors that harked back to Cocoa Puffs, Fruity Pebbles, and Frosted Flakes served in a high-protein, low-carb, and no-sugar cereal, packaged perfectly for the ‘Gram.

Read Full Story

Magic Spoon, the high-protein, low-carb cereal phenomenon, is launching Magic Spoon Treats. Why the company is expanding now and why the bars will start as an online exclusive.

Four years ago, Magic Spoon skyrocketed to direct-to-consumer fame when it tapped into millennials’ nostalgia for their childhood sugary breakfast cereals with a product that met their health standards as adults. Flavors that harked back to Cocoa Puffs, Fruity Pebbles, and Frosted Flakes served in a high-protein, low-carb, and no-sugar cereal, packaged perfectly for the ‘Gram.Read Full Story 

MOST RECENT